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Ratings Scale ​

Problem ​

Desire to quantify an aspect of the user’s experience or opinion.

Solution ​

Present a question that can be answered using a numerical scale, usually from 1 to 5 or 1 to 10.

Context ​

When understanding the degree of satisfaction, agreement, or another quantifiable aspect is important.

Forces ​

  • Quantification of subjective experience
  • Simplicity for respondents
  • Interpretation based on scale