Skip to content

Ratings Scale

Problem

Desire to quantify an aspect of the user’s experience or opinion.

Solution

Present a question that can be answered using a numerical scale, usually from 1 to 5 or 1 to 10.

Context

When understanding the degree of satisfaction, agreement, or another quantifiable aspect is important.

Forces

  • Quantification of subjective experience
  • Simplicity for respondents
  • Interpretation based on scale