Binary Choice ​

Problem ​

Need to collect feedback that is simple and limited to two distinct outcomes.

Solution ​

Pose a question or statement that can be answered with one of two clear and predefined options.

Context ​

When unambiguous feedback is required, and the query can be framed into two clear opposing choices.

Forces ​

• Simplicity in interpretation and analysis

• Lack of nuanced feedback

• Swift response

Examples ​

• "Are you satisfied with our service?"
• "Please indicate if this content was helpful or not."